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The ZD Design Blog — short, useful, no jargon.

Todd's notes on search, remarketing and websites — the same advice he gives clients, written down.

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AI Search

Google Ads Starting Budget: What You Need to Know

Every week, I talk to local business owners here in Kansas City and across the country. Whether they run an HVAC company, a plumbing business, or a landscaping service, the convers…

2026-10-27

Simple Google Business Profile Habits That Pay Off

Most business owners treat their Google Business Profile like a digital phone book entry. You claim it, you add your hours, you plug in your website, and you forget it exists until…

2026-10-26

Frontload for AI visibility - GEO is happening, are you ready?

Frontload your answers by placing a direct, clear response immediately after a question-based heading (such as in an H2 or FAQ block) so AI search engines and RAG (Retrieval-Augmen…

2026-10-20

Google AI Overviews: What Local Businesses Need to Know

If you have searched for anything on Google recently, you have probably noticed the big block of text at the very top of the page. That is the Google AI Overview. Instead of just h…

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The ZD Design Blog — short, useful, no jargon.

Start here.

Kansas City GEO for Home Service Businesses: 3 Case Studies

How to Show Up in AI Answers: Steps for Owners

What Is GEO, How Does It Work? Do I Need It?

Google Seller Ratings for Ecommerce: Earn the Stars

GEO + SEO Is an Unstoppable Force

Google Ads for Home Services: The $1M to $4M Playbook

Kansas City Home Services: Win the Two-State Search

Google Business Profile Guide for Home Services

Generative Engine Optimization: How We Do It at ZD Design

7 Email Opt-in Tips That Improve Conversions

Is Your Website Mobile Ready? Speed + Conversion

Facebook Custom Audiences: The Current Playbook

Evaluate Your Product: 8 Competitive Analysis Steps

Website Ranking Factors You Need to Know About

A 301 vs. a 302 Redirect (And When to Use Each)

Website Looking Dated? 5 Key Elements for a Redesign

Top 10 Ways to Improve Your Website User Experience

How to Design Lead Pages for Better Conversions

3 Benefits of a Properly SEO Optimized Website

10 Ways to Screw Up Your Online Ad Campaign

How Much SEO Do I Need for My Small Business?

5 Signs It's Time to Update Your Website's Content

How a Polished Online Presence Doubles Your Leads

5 Reasons to Update Your WordPress Website + HTTPS

Why Fresh Content Is Key to SEO Success

Attract More Local Customers: Optimize Your GBP

Update Your Website Content: A Home Services Guide

Creating Website Content for KC Home Services

Facebook Ads Using AI: A Guide for Owners

Google Remarketing: AdWords and AdRoll

Google Ads and AI: What Business Owners Should Know

SEO and Local GEO: Get Found by Customers Near You

Website Optimization: Should You Use AI?

Google Ads Starting Budget: What You Need to Know

Simple Google Business Profile Habits That Pay Off

Frontload for AI visibility - GEO is happening, are you ready?

Google AI Overviews: What Local Businesses Need to Know

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