Case study 16 — Engineering / Home Services
KC Engineering
KC Engineering brought ZD Design in to optimize its ad campaigns and content strategy — and to fix the website underneath it all. Within 4 to 6 months, clicks cost 80% less and lead volume ran 350% higher.
Ad spend climbing with no clear picture of what was working — campaigns, content and website all pulling in different directions.
Ad campaign optimization, content strategy and website optimization working as one system — cost per click down 80% and lead volume up 350%.
What changed.
Ad campaigns rebuilt and optimized — cost per click down 80% in 4 to 6 months
A content strategy tuned to what buyers actually search for
Website optimization that turned the extra clicks into leads — lead volume up 350%
“Cost per click is down 80% and lead volume is up 350% — our ads, content and website finally pull in the same direction.”— Doug M., Principal, KC Engineering
Want a turnaround like this?
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