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Case study 19 — Swim Instruction / Subscription

Swim Swim Club

New WebsiteAd CampaignsSocial Media

Swim Swim Club needed its website, ads and social media to work as one. Three months in: 5 million monthly social views, 30% more subscriptions, and organic traffic up 60%.

Swim Swim Club — Swim Instruction / SubscriptionProject preview
Swim Swim Club
Swim Instruction / Subscription
The business problem

A swim-instruction subscription whose social reach had plateaued at 500k views a month — with a website not built to turn that attention into enrollments.

After

A new website, new ads and social media running together — 5 million social views a month, 30% new subscriptions in 90 days, and 60% more organic traffic in 60 days.

Results
5Msocial views a month
+30%new subscriptions

What changed.

A new website and ad campaigns pointed at parents ready to enroll

Social media rebuilt — views up from 500k to 5 million a month

30% new subscriptions in 90 days — organic traffic up 60% in 60 days

“Social views jumped from 500k a month to 5 million, subscriptions grew 30% in 90 days and organic traffic climbed 60% — the new website and ads made it all click.”— Megan T., Owner, Swim Swim Club
Related guideFacebook Ads Using AI: A Guide for OwnersMeta's AI picks audiences, writes creative and sets budgets on Facebook and Instagram. Here's what to hand over, what to hold on to, and how not to waste the test.

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