ZD Design

Foundation & structural repair

The Cross-Web Repair Program

100 new leads in 90 days — from a web presence diagnosed, repaired, and run by a 25-year expert, on accounts you own. Because most companies aren't missing a website — they've got one that's broken and bringing in nothing. Not a template. Not an AI spitting out a site. A craftsman who's done this for 80+ home-service companies.

100

leads promised in 90 days

25 yrs

studying the craft

80+

home-service companies

4 → 40

leads/mo, one client

Why it's a repair

Most companies aren't missing a website. They've got one that isn't working.

You already spent the money — on a site, on "SEO," on ads — and the phone still isn't ringing. That's not a build problem, it's a repair problem: a web presence with cracks in it, quietly losing you jobs you never hear about. We diagnose the whole system, repair every crack, and build what's missing — then run it until it produces.

This is for the owner who already knows they need this handled — or knows what they've got is broken — and wants more out of the money and effort they're already putting in. If that's you, we just make it work.

He uses AI. He doesn't let AI do the work.

AI makes a 25-year expert faster — it doesn't replace him. Every repair is done by someone who's studied this craft for a quarter century and worked hand-in-hand with 80+ owners. That's the difference between hiring Todd and hiring a kid with a chatbot spitting out a website.

How it works

A 90-day repair. Then you keep it running.

Two clean phases. First the whole system gets repaired and proven with real leads. Then — only if you want it — you keep the engine running on a simple monthly. Everything stays on accounts you own, the whole way through.

Phase 1

The 90-Day Repair

One-time · 90 days

We diagnose your whole web presence, repair every crack, and build what's missing — then run it for 90 days until it's producing. Backed by the 100-lead promise.

$500 – $15,000

priced to how much is broken

Phase 2

The Retainer

Ongoing · optional · month-to-month

Once it's repaired and producing, you keep the engine tuned and running. Leave whenever you want — nothing's locked in, and everything stays yours.

$999/mo

+ $900/mo min ad spend

Phase 1 · The 90-day repair

Repair what's broken. Build what's missing.

Start where you are — a light fix or the full repair — and own all of it, on your accounts, not rented from an agency you can't leave.

Light fix · GEO Revamp

You've already got a decent site. We make you show up when a homeowner asks Google's AI or ChatGPT for foundation help in your area. The cheapest way onto the new search map.

$500

one-time

Step 1 · Website

The conversion-built website

$3,500

one-time

  • Custom website built to convert — on your own domain, you own it
  • Trust signals, before-and-afters, reviews, click-to-call, quote form
  • Google Business Profile optimized
  • Local SEO foundation
  • One-time repair. No monthly.

For companies whose presence just needs to be worth landing on.

Most companies pick this

Step 2 · Cross-Web Repair

The full 90-day system

$6,500

one-time · 90 days

100 leads in 90 days — or we keep working free

  • Conversion-built website + Google Business Profile
  • GEO / AI-visibility — show up when people ask AI
  • Managed Google Ads campaign, run daily by Todd
  • Integrated local SEO working alongside the ads
  • Plain-English lead tracking — every lead, its source
  • Weekly check-in call

You fund a minimum $900/mo ad budget on your own account. The $6,500 covers the 90-day repair + management.

Step 3 · Full Market Build

Own the whole metro

$15,000

one-time

  • Everything in Cross-Web Repair, plus:
  • Full SEO authority build — rankings that keep producing after the ads
  • Aggressive content velocity — video, articles, landing pages
  • Remarketing across the metro
  • Multi-location targeting + dedicated strategist

Leads now, plus an engine that compounds for years.

For scope: most agencies charge $2,500–$5,000 a month on 12-month contracts — $30K–$60K a year, forever, on accounts you don't own. The repair is a one-time 90-day program on accounts you keep. No lock-in. No long contract. And we never take a percentage of your ad spend — you fund your budget, we run it.

The Promise

100 leads in 90 days — or we keep working, free, until you hit it.

Backed by 80+ home-service companies, a client we took from 4 leads a month to 40, and 25 years of a craft studied at an intimate, hands-on level.

Conditioned on you funding the agreed minimum $900/mo ad budget on your own account and answering your leads promptly — speed-to-lead is what turns a lead into a booked job. If we don't hit 100 leads by day 90, we keep managing your campaign at no charge — we waive our $999/mo fee — until you do. You keep covering only the minimum $900/mo ad spend (or cancel); the free work is our management, never your media. We don't promise a #1 Google ranking: nobody controls Google's algorithm, and any agency that "guarantees rankings" is selling you the exact thing that burned you last time. What we promise is 100 leads — and we don't stop until you have them.

Ready to find your gaps?

Book a free strategy call — pick a time that suits you and talk directly with Todd.

Or get the free AI-answers checklist first