Here we go with part two of our favorite tweets from the Search Love San Diego conference that took place in San Diego September 5th & 6th. One of the best conferences I’ve been to ever. Why? The caliber of speakers and topics. During this two day, single track event, some serious tips and information were offered!
I sat in on the conference wearing two hats; one as ZD Design Agency social marketing manager and another as SEM San Diego blogger/social media manager.
The afternoon speakers from day one of #SearchLove were the amazing Mackenzie Fogelson, Mark Suster, Kate Morris and Rand Fishkin.
Mackenzie Fogelson
Some of our favorite Tweets during talk with Mackenzie Fogelson on “Are We There Yet? A 12 month Trip from Nowhere to Somewhere”.
@SEM_SandDiego: Build community to build relationship with customers. @mackfogelson #searchlove
@lookado: Over time, you get more of the right customers by building communities. @mackfogelson #searchlove
@JoannaLord: hell yes. its time for “the shift from interruption to being a part of the customers life” #customercentric #searchlove
@SEM_SandDiego: Offer a resource that truly offers something of value. @mackfogelson #searchlove
@SEM_SandDiego: Build community from goals not tools. http://bit.ly/17jYRY6
@portentint: As an agency, you can’t just take over a client’s social. You have to be picky. It’s not your company. @mackfogelson #searchlove
@EdmontonSEO: You have to teach your clients how to manage their social media. What to post, who to follow and engage with. @mackfogelson #searchlove
@dfcanfield: @mackfogelson: grow your email list “for everything. your customers have already said ‘yes, you can market to me.'” #searchlove
@portentint: Quality, not quantity. The right 75 followers is better than the wrong 75,000. @mackfogelson #searchlove
@adriasaracino: How to measure community building ROI via @mackfogelson #searchlove pres: mackwebsolutions.com/blog/2013/08/… – Actionable, specific, & downright awesome.
Mark Suster
Some of our favorite Tweets during talk with Mark Suster on “The Impact of Big Web Trends”.
@SEM_SandDiego: Social is going mobile…. Instagram anyone? @msuster #searchlove
@SEM_SandDiego: What you like is becoming more important that who you know = Interest Graph @msuster #searchlove
@SEM_SandDiego: Without full funnel attribution don’t know where clicks are coming from @msuster #searchlove
@SEM_SandDiego: Social media ad spending expected to increase 65% over next 4 years @msuster #searchlove
@lookado: In 3 years, up to 65% of your brand’s reputation will come from its social media presence. @msuster #searchlove
@SEM_SandDiego: 90% of web based leads take 2+ call backs to make a sale @msuster #sm #searchlove
@JoannaLord: is sharing some juicy video stats. #searchlove pic.twitter.com/yo1bZCPmKD
@SEM_SandDiego: Future all about video says @msuster #searchlove
@willcritchlow: This is the @msuster post that @duncanmorris mentioned in the #searchlove intro: http://dis.tl/14vltkx read it. Then re-read it.
Kate Morris
Some of our favorite Tweets during talk with Kate Morris on “Lost in Translation: Expanding Internationally”.
@SEM_SandDiego: Geotargeting is not translation. Translation is a tiny part of geotargeting @katemorris #searchlove
@JoannaLord: Loving that @katemorris is stressing psychological theory. Critical for personalization and user centric campaigns. #searchlove
@SEM_SandDiego: If you use Google translate for international @katemorris will come hunt you down #searchlove
@mackfogelson: Here’s a little present from @katemorris for your international SEO ventures: http://www.katemorris.com/issg/ #searchlove
Rand Fishkin
Some of our favorite Tweets during talk with Rand Fishkin on “Building Great Digital Marketing Teams”.
@SEM_SandDiego: Great work attracts great talent. @randfish #searchlove
@mackfogelson : I love how @randfish talks about how culture is not catered lunches and snack drawers. Those are just perks. #searchlove
@SEM_SandDiego: Interview goals – does the candidate fit with your values, beliefs, mission & will work well with people on the team @randfish #searchlove
@SEM_SandDiego: Candidates should be able to draw a marketing funnel. @randfish #searchlove
@Phelps_agency: Mentioned 2x now by @randfish. Don’t let your role define your influence, let your influence define your role #searchlove
@SEM_SandDiego: People can only be accountable for tasks fully under their control @randfish . Don’t let your role define your influence, let your influence define your role #searchlove
@mackfogelson: Set deadlines for very small pieces of the final result in order to have success in reaching the ultimate deadline. @randfish #searchlove
@SEM_SandDiego: only those who will be doing the work should set timetable for delivery @randfish #searchlove
@SEM_SandDiego #15Five – Use for employees to spend 15 minutes writing a report that can be read in 5 mins @randfish #searchlove
What was your favorite takeaway? Share it with us in the comments!
