ZD Design
All services

Service 02 — Own the searches that matter

SEO & Google Visibility

Own the searches that matter. We clear technical debt, build topical authority, and rank you where buying decisions happen — not just where vanity keywords live.

What's included

Everything this service touches.

Keyword & market research — the terms your customers actually type

Technical & on-page SEO — speed, structure, and crawlable pages

Off-page optimization and citation building

Local SEO — map-pack visibility and location pages that rank

Google Business Profile optimization, posts, and review strategy

Content strategy built for topical authority, not word count

Competitive research — the gaps your rivals haven't noticed

Conversion recommendations so rankings turn into calls

Plain-language reporting — you always know what moved and why

Not sure what you need?

Book a free call — Todd will tell you honestly, even if the answer is "not us".

Focus

SEO for HVAC, electrical, plumbing & home-service companies

Home services is where we do our best work. Emergency searches, map packs, and "near me" queries are where your customers live — and where we've spent the most years winning.

HVAC

Seasonal demand, emergency terms, and replacement keywords — tuned to your service area.

Electrical

Panel upgrades, EV chargers, rewires — the searches homeowners type before they call.

Plumbing

Burst pipes don't wait. We put you in front of urgent local searches 24/7.

Home services

Roofing, restoration, and beyond — one presence that compounds across every trade you offer.

Who it's for

Sound familiar?

SEO isn't a magic trick — it's a system. It works hardest for businesses like these:

  • Home-service companies fighting for local searches
  • HVAC, electrical, plumbing, and roofing companies
  • Small businesses invisible beyond their own brand name
  • Sites that rank for their name and nothing else
01

Discover

We audit your site, your competitors and the searches that should be yours.

02

Plan

A prioritized roadmap in plain language — no jargon, no 40-page PDFs.

03

Execute

We implement, measure and refine — with Todd reviewing everything personally.