Ad Remarketing , also known as retargeting, is a digital marketing tactic that enables brands to display advertising to users that had previously visited the brand’s site. This technique is primarily used in Facebook ads and Google Ads. Remarketing ads can substantially increase total website conversions by targeting relevant previous users.
We have to remember that 98% of website visitors will leave your site without making a purchase. Remarketing preserves your opportunity to convert those people into customers by continuing to engage with them across the web and on social media using custom display ads. Advertisements are tailored to their preferences, showing products they are likely to be interested in, which boosts the opportunity for sales. Research indicates that remarketing ads lead to 70% higher conversion rates as compared to other advertising.
Paid Search Advertising
- Campaign Audits
- Keyword Research
- Ad Development
- Adroll Retargeting
- Bid Management
- Ongoing Optimization
- Reporting and Goal Setting
- Facebook Retargeting
