Twitter plans to reveal a series of new tools over the next few months, including an analytical tools, according to Erica Anderson (@EricaAmerica), Twitter’s manager for news and journalism.
For those of using Twitter for business this is good news! Not only will we be able to answer questions of ‘quantifying’ traffic to clients, it will be a useful tool for demographic research.
Speaking at Columbia University’s social media weekend in New York, Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service.
Per her description, the tools like they will be sound similar to analytical services provided by third-party firms like HootSuite and SocialFlow.
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