by Alexa Williams
Why should golf courses care about Twitter? Is Twitter a viable marketing tool for the golf industry? The answer is yes. Here in Portland, many golfers have packed their golf bags away for fall and winter. Does that mean the local golf courses should sit around and wait for spring to begin marketing efforts for the busy summer season? Not when there is an opportunity to build a local following on social media platforms like Facebook, Twitter and Foursquare.
This is the time to set up your accounts. Then start following local golfers and other prime demographics. Then, tweet and post your way into a marketing campaign that connects you to local golfers and parents of potential summer golf campers.
If you are a golf course and you don’t have a presence on Twitter you are falling behind your competition who are already there and building their followers! Twitter allows you the ability to share information about your golf course, driving range, pro shop, lessons, summer camps not to mention an opportunity to get to know your fans and market directly to them.
Own Your Audience. Connect with your audience. Engage with your audience!
Here is our list of Portland area golf courses that are using Twitter.
Golfers– Want to check out a course before you book your tee time? golfpnw.com (find them on Twitter @golfpnw) offers video & photo tours of courses. Northwest Golf Guys (find them on Twitter @nwgolfguys) have reviews of most Portland courses in Portland. Ready to set up a tee time for this weekend check out GolfNow.com (find them on Twitter @golfnowportland).
A site using social media wisely is Forelinksters. Take a look at their home page. They have easy to find links to both Twitter (@bestgolfcourses) and Facebook that open in new windows (so their website isn’t lost when they are clicked on). They have a nice following on both accounts and they are posting regularly! Good job!
Next time you visit golf course in Portland make sure to ask if they are on Twitter and Facebook. It is a great way to stay connected to your favorite golf course and find out about all their latest and greatest deals and news.
If you know of other Portland area courses on Twitter please let us know in the comments below and they will be added to the list!
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