SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEM Services ZD Design Offers:
- SEO and SEM strategy
- Local SEO
- Creating, claiming, and optimizing business pages on various directory websites
- Business NAP (name, address, and phone number) submissions to search engine databases
- Finding and removing any duplicate listings
- Finding and removing or editing any incorrect business listing
- Website content optimization
- Ongoing content strategy
- Offsite SEO – 100% trusted backlinks
- Keyword research/planning
- Rank reports
- Competitor Research
- SEO & SEM strategy and execution
- Full website audit
- Full local SEO audit
- SEM campaign management
- SEM campaign planning, reporting, and recommendations