Did you know? More than 49% of global marketers don’t believe or know if their marketing is actually effective?
With the level of reporting and real-time analytics available today, how can that be? After working with marketing executives at hundreds of B2B organizations, it can be distilled to a few core issues.
The real problems in most organizations?
- Marketing doesn’t have a unified, systematic approach to converting website visitors into quality sales opportunities.
- Organizations don’t know if the marketing budget allotted actually supports the company’s growth goals
- Marketing teams don’t know if campaigns will deliver predictable ROI and sustainable growth
- Cross-departmental alignment and communication is lacking
- Lengthy marketing plans don’t get executive level buy-in and are rarely revisited
Sound familiar?
Every business – from startup to enterprise – experiences this.
You’re not alone.
It’s so common, in fact, that on our journey to build “A Marketing Plan” for our clients, we’ve developed a proven process that solves all of these concerns.
So, from one fellow business to another, we invite you to download this free tool, called The ZD Design Agency Blueprint.
With this easy-to-use blueprint, you’ll feel more empowered, organized and strategic than ever.
With this blueprint, you’ll have:
- An easy-to-articulate digital marketing strategy to drive quality sales opportunities
- A tool to help facilitate organizational alignment
- Insight into the basic business math that will help you hit your organization’s growth goals
- Clear numbers to help you define your marketing budget for the year and for specific digital marketing initiatives
- Clarity on what success looks like at every level
- A renewed understanding of your target market and the exact role your brand plays in his or her life
How it Works
The ZD Design Methodology is based on relationship psychology, so the blueprint guides you through every step of creating a digital brand experience that will nurture your ideal customers through…
7 crucial relationship levels:
- Strangers to Visitors
- Visitors to Leads
- Leads to Qualifieds
- Qualifieds to Opportunities
- Opportunities to Customers
- And finally…Customers to Raving Fans
Your blueprint includes:
A campaign development worksheet
A buyer persona worksheet
Built-in formulas to calculate campaign spending
A completed sample for reference
Detailed instructions to build your experience
Success Stories
"Todd came highly recommended to us at a time where we needed a SEO coach to guide us in new marketing direction. He has exceeded even my highest expectations. In a matter of a few months, he has greatly improved our SEO keywords, fixed problems with our website, increased traffic to our website and most importantly substantially increased our lead flow. He is easy to work with as he communicates clearly and effectively around even the most complicated SEO challenge. I look forward to seeing how we continue to grow as a company with his SEO strategy and expertise."
A. Adams
Vice President at Miller's Heating & Air
"I have worked with Todd for years on SEO optimization and I am very impressed on the knowledge and years of experience regarding SEO and social media relating to businesses that he has imparted. He is super responsive always available, his fees are very reasonable for what he offers and will identify your competitors and explain the facets of getting your business noticed quickly."
J. Gervino
Science-Based Deception Detection Trainer & Consultant
"Working with Todd is a great and he has helped me achieve my goals much faster than if I tried to do things myself. He is extremely patient and was able to understand at a glance, what my businesses needed for my online marketing, my website and SEO services. Todd is essentially an online business coach that has the background of a marketing expert. I recommend working with him one on one for great results."
M. Watson
Real Estate Professional at Keller Williams Realty
Download The ZD Design Blueprint
Get the clarity and direction you’ve been looking for with this simple, strategic and systematic plan designed to accelerate your growth.
