Did you know? More than 49% of global marketers don’t believe or know if their marketing is actually effective?
With the level of reporting and real-time analytics available today, how can that be? After working with marketing executives at hundreds of B2B organizations, it can be distilled to a few core issues.

The real problems in most organizations?
- Marketing doesn’t have a unified, systematic approach to converting website visitors into quality sales opportunities.
- Organizations don’t know if the marketing budget allotted actually supports the company’s growth goals
- Marketing teams don’t know if campaigns will deliver predictable ROI and sustainable growth
- Cross-departmental alignment and communication is lacking
- Lengthy marketing plans don’t get executive level buy-in and are rarely revisited
Sound familiar?
Every business – from startup to enterprise – experiences this.
You’re not alone.
It’s so common, in fact, that on our journey to build “A Marketing Plan” for our clients, we’ve developed a proven process that solves all of these concerns.
So, from one fellow business to another, we invite you to download this free tool, called The ZD Design Agency Blueprint.
With this easy-to-use blueprint, you’ll feel more empowered, organized and strategic than ever.
With this blueprint, you’ll have:
- An easy-to-articulate digital marketing strategy to drive quality sales opportunities
- A tool to help facilitate organizational alignment
- Insight into the basic business math that will help you hit your organization’s growth goals
- Clear numbers to help you define your marketing budget for the year and for specific digital marketing initiatives
- Clarity on what success looks like at every level
- A renewed understanding of your target market and the exact role your brand plays in his or her life
How it Works
The ZD Design Methodology is based on relationship psychology, so the blueprint guides you through every step of creating a digital brand experience that will nurture your ideal customers through…
7 crucial relationship levels:
- Strangers to Visitors
- Visitors to Leads
- Leads to Qualifieds
- Qualifieds to Opportunities
- Opportunities to Customers
- And finally…Customers to Raving Fans

Your blueprint includes:

A campaign development worksheet

A buyer persona worksheet

Built-in formulas to calculate campaign spending

A completed sample for reference

Detailed instructions to build your experience
Success Stories
Download The ZD Design Blueprint
Get the clarity and direction you’ve been looking for with this simple, strategic and systematic plan designed to accelerate your growth.