Need some helpful mobile marketing advice? We know that mobile marketing can be hard to figure out and we want to help. To us it’s not so confusing because we’ve been researching all the stats about the growth around search on mobile and tablets.
What is confusing to us is why more businesses aren’t taking the step to offer a mobile version of their site. But, we understand you may need some convincing! Take a look at some of the stats we’ve found and it just may convince you that it’s time to put some energy into developing that mobile version of your website. The mobile industry is evolving. Is your business keeping up and evolving too?
Key Mobile Stats to Pay Attention to:
Within two years, 1 in 4 sales are expected to come from a mobile device. Click to Tweet
Source: Stephen Pavlovich
Mobile search queries have grown five times in the past two years. Click to Tweet
Source: Marketing Land
53% of American consumers use their smartphones to access search engines at least once a day. Click to Tweet
Source: Marketing Land
44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012. Click to Tweet
Source: David Moth of Econsultancy
There are 6.8 billion mobile subscribers worldwide. That’s up from 6 billion in 2011. Click to Tweet
Source: Marketing Land
As of June, 2013, Pew Internet found that 56% of U.S. adults are smartphone owners. Click to Tweet
Source: Marketing Land
58% of all US consumers already own a smartphone. Click to Tweet
Source: comScore
Over 1.2 billion people access the web from their mobile devices. Click to Tweet
Source : Trinity Digital Marketing
Mobile ad spending is expected to reach .4 billion in 2013. Click to Tweet
Source: Marketing Land
75% of mobile users use their mobile device for shopping. Click to Tweet
Source: Marketing Land
60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Click to Tweet
Source: Deloitte Digital
Four out of five consumers use smartphones to shop. Click to Tweet
Source: Marketing Land
95% of smartphone users have searched for local info. Click to Tweet
Source: Google
79% of small businesses feel that mobile sites boost customer engagement. Click to Tweet
Source: Marketing Land
Tablets are to outsell PCs and laptops in 2013. Click to Tweet
Source: Marketing Land
$22 billion is being spent on mobile advertising in 2012, compared to only billion in 2010. Click to Tweet
Source: Marketing Land
Mobile ad spend has quadrupled since 2009 and is expected to keep growing at the same pace for the next 2 years. Click to Tweet
Source: Marketing Land
52% of all local searches are done from a mobile device. Click to Tweet
Source: Marketing Land
Three out of every five searches are conducted on a mobile device. Click to Tweet
Source: Marketing Land
50% of travel or restaurant mobile queries result in a purchase. Click to Tweet
Source: Marketing Land
99% of smartphone owners use their mobile browser at least once a day. Click to Tweet
Source: Marketing Land
71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers. Click to Tweet
Source: Marketing Land
74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Click to Tweet
Source: Marketing Land
61% of people have a better opinion of brands when they offer a good mobile experience. Click to Tweet
Source: Latitude
Tablet users spend 50% more than PC users. Click to Tweet
Source: Adobe
Mobile-based searches make up one quarter of all searches. Click to Tweet
Source: The Search Agency
And just for fun:
75% of Americans bring their phones to the bathroom. Click to Tweet
Source: Marketing Land
What statistic was the most surprising to you? Let us know in the comments!
