For those of using Twitter for business this is good news! Not only will we be able to answer questions of ‘quantifying’ traffic to clients, it will be a useful tool for demographic research.
Speaking at Columbia University’s social media weekend in New York, Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service.
While we wait for Twitter to launch their analytics tool, you can always check out Socialbakers Engagement Analytics PRO with competitive intelligence advantages for Twitter.
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